Your Event Promotion Marketing Timeline

To make sure your event is as successful as it can be, your event promotion needs to be given as much attention as your event planning. Here is our suggested event promotion marketing timeline to ensure seats are filled for your next event.

6 to 8 Weeks Before

Create a Landing Page

A dedicated landing page will not only give your event credibility, but it will also be a place where you can send people from emails, social media posts, ads and any other event promotion. A strong landing page showcases all event details including where visitors can learn more, sign up and make a payment for registration.

Send First Email Invite

When you’re crafting your first invite, think about what you want your audience’s first impression of your event to be. Make sure to also include all of the key details, and a clear CTA for them to RSVP.

Launch Social Campaign

Develop event-related content such as blog posts, videos, and speaker profiles. Determine your event’s hashtag, which should be used on every post.

Consider Online Ads

Not everyone who is interested in your event will already be in your community. You can reach new potential attendees using online ads.

Leverage Partners

Make sure your partners have what they need to promote the event This may include images, copy, appropriate event page links for social sharing).

4 to 6 Weeks Before

Send Second Email

Encourage attendance by revealing new pieces of information about your event – for example a new performer, speaker or a venue change.

Update Your Social Media Channels

Post content featuring event details that attendees can look forward to.

Two Weeks Before Event

Draft and Send Press Release

Distribute press releases about the event to relevant media outlets and industry blogs.

Send Reminder Email

Stay in touch with your registered attendees. You can also offer discounts or incentives for last-minute registrants.

Week of Event

Create Countdown on Social Media

Build buzz and excitement by posting a daily countdown on social media channels.

Final Email Remainder

Send guests all the details they’ll need to ensure they arrive at the right place. This includes: how to get to the venue, parking, entrances, what to bring, etc.

Day of Event

Provide Real-Time Updates

Live tweet and post updates throughout the event. Encourage attendees to use the event’s hashtag.

Let’s Connect On Your Event!

Host your next special occasion with St. Bonavenue, where we work to bring your unique taste, style and budget together for an event that leaves a lasting impression on your guests. Fill out a form and let us be your one-stop shop for any occasion!