To make sure your event is as successful as it can be, your event promotion needs to be given as much attention as your event planning. Here is our suggested event promotion marketing timeline to ensure seats are filled for your next event.
A dedicated landing page will not only give your event credibility, but it will also be a place where you can send people from emails, social media posts, ads and any other event promotion. A strong landing page showcases all event details including where visitors can learn more, sign up and make a payment for registration.
When you’re crafting your first invite, think about what you want your audience’s first impression of your event to be. Make sure to also include all of the key details, and a clear CTA for them to RSVP.
Develop event-related content such as blog posts, videos, and speaker profiles. Determine your event’s hashtag, which should be used on every post.
Not everyone who is interested in your event will already be in your community. You can reach new potential attendees using online ads.
Make sure your partners have what they need to promote the event This may include images, copy, appropriate event page links for social sharing).
Encourage attendance by revealing new pieces of information about your event – for example a new performer, speaker or a venue change.
Post content featuring event details that attendees can look forward to.
Distribute press releases about the event to relevant media outlets and industry blogs.
Stay in touch with your registered attendees. You can also offer discounts or incentives for last-minute registrants.
Build buzz and excitement by posting a daily countdown on social media channels.
Send guests all the details they’ll need to ensure they arrive at the right place. This includes: how to get to the venue, parking, entrances, what to bring, etc.
Live tweet and post updates throughout the event. Encourage attendees to use the event’s hashtag.
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Download “Your Event Promotion Marketing Timeline” as a PDF for easy reference or printing.Download PDF